Putting your best interests first means, among other things, that we do not sell financial products, including annuities with sales loads; we also do not recommend that you buy, sell, or trade financial instruments so that we can make a commission. In other words – we are neither a broker nor a dealer and we do not represent or sell financial products for a profit. This is why we have explicitly chosen a what our industry refers to as a “fee-only” business model and are committed to a sworn fiduciary oath and the explicit business practices set forth by the National Association of Personal Financial Advisors (NAPFA). We never sell products, rather we sell coaching, guidance, advice, planning, and ongoing management. Our motivations, actions, advice, recommendations, and any chosen investment instruments are unconditionally aligned with your best interests, the growth of your wealth, and the attainment of your financial goals.
We proudly uphold a professional fiduciary oath and codes of ethics set forth by the NAPFA, the Financial Planning Association (FPA), to assure that you receive an ethical standard of care based on professionalism, integrity, competence, diligence, and regulatory compliance.